So from now until the Spokester Search application phase is over, I figured I'd go over a few aspects of Young & Free Michigan spokesperson job in detail so you'll have a good idea of what you're getting yourself into!
First up: BLOGGING.
Now, I'm going to say this straight up: you should probably love to write if you want this job. Writing is the biggest chunk of the Spokester job, and if you hate to do it ... you just might hate the job.
Is it tough to find a blog topic every day? It is and it isn't. (Great answer, right?) What I mean is this: sometimes, you're just hit with inspiration: an article you find online, a conversation one of your friends brought up, a big topical event in pop culture, etc. The way that the Young & Free blog keeps things interesting is by mixing in financial information with lifestyle tips and pure entertainment. This is why sometimes you'll see me post about credit card tips, and then I'll post about healthy cooking at college, and then I'll post about Kim Kardashian.
Once in a while, all three of those aspects combine, and I'll write about Kim Kardashian using her credit card wisely to buy healthy food to cook at college. That doesn't happen all the time, though.
When I don't feel a surge of inspiration, I need to find it elsewhere. To get ideas, I surf the web. There are a few blogs and websites I check regularly for topics: Notmadofmoney.com, Getrichslowly.org, the New York Times Bucks Blog, CNN Money, and other financially-themed sites. I also make sure to check Yahoo! news for anything that might be relevant and topical at that very moment.
I try to keep the content fun and entertaining by throwing in "comedic references" (that may or may not be funny) and random and/or tongue-in-cheek photos.
This is both random and tongue-in- ... bread?
Blogging is not as easy as you think it is, because it's not a diary. I don't sit down here and write, "Today, I went to my aunt's house. Then I ate Chipotle. Then I rode my bike." It can be challenging trying to weave solid information into a concise, entertaining, and relevant post. I don't always do the best job, but I do try my hardest!
If you have any other questions about blogging, shoot me an email at firstname.lastname@example.org and I'll be happy to share my experiences! I'm not an expert, but I have learned a trick or two!